WORKABOUT

ALOMA LAFONTANA

BRANDING

Context/Objective

Aloma Lafontana is a wearable sculpture artist based in Barcelona, That travels back and forth between the inner and the outer realm of the feminine body. In this transit, she is able to bring out a world of internalized sensations of the universal need for communication and protection using natural and up-cycled materials that adds layers of symbolism to the pieces. 

The goal of this project was to create a brand identity for Aloma Lafontana, which includes, stationery, advertisements, magazines, packaging and more.

Cards
Box
3 posters in Subway station

Approach

The approach was to create a branding that embodies the brand's values while remaining faithful to its inherent qualities. Having a consistent treatment of the logo across different applications create a more cohesive brand identity. While black and white are the primary colours behind the brand, I wanted to inject some lively tones into the brand personality, to add a natural touch.

Outside of Museum
Tote Bag
BillBoard
3 poster Ads
social media mockups

Outcome

I had a great time crafting the branding for Aloma Lafontana. Utilizing  the stunning sculptures and imagery, I aimed to create something that truly grabs the viewer's attention.

WORKABOUT
BE AM

BRANDING

ALOMA LAFONTANA

Context/Objective

Aloma Lafontana is a wearable sculpture artist based in Barcelona, That travels back and forth between the inner and the outer realm of the feminine body. In this transit, she is able to bring out a world of internalized sensations of the universal need for communication and protection using natural and up-cycled materials that adds layers of symbolism to the pieces. 

The goal of this project was to create a brand identity for Aloma Lafontana, which includes, stationery, advertisements, magazines, packaging and more.
cards
white box
tape
3 posters in subway

Approach

The approach was to create a branding that embodies the brand's values while remaining faithful to its inherent qualities. Having a consistent treatment of the logo across different applications create a more cohesive brand identity. While black and white are the primary colours behind the brand, I wanted to inject some lively tones into the brand personality, to add a natural touch.

Museum
tote bag
Magazine
memories poster
3 poster on wall
iphone mockups

Outcome

I had a great time crafting the branding for Aloma Lafontana. Utilizing the stunning sculptures and imagery, I aimed to create something that truly grabs the viewer's attention.

WHO AM I ? 

Hi I'm Rayvhaun, a professional graphic designer based in Montreal !
Previously studied at Dawson College, I have strong passion for bringing websites,
motion graphics, posters, and editorial layouts to life. I'm always excited to collaborate on new projects. Let's connect !
Instagram/Linkedin
©2024 Rayvhaun Dougan-Gordon